Calling all small business warriors who feel chained to their business! Do you run your business or does your business run you? You’ve poured your blood, sweat and tears into it and it is time to set yourself free. I’m Bobby Mascia – owner of a wealth management firm, family office, manufacturing business, 18 store Dunkin Franchise, and de facto business coach. My goal? To liberate your business— whether it be operationally, prep for a sale, a legacy handover, or self-management. The roadmap to this freedom is something we will uncover together in Business Unchained.” Join me as I learn about fellow entrepreneurs, dissecting their past, present, and future.
About Dr. Jenny Woo
Dr. Jenny Woo is an educator, entrepreneur, and founder/CEO of Mind Brain Emotion, a company incubated at Harvard Innovation Labs that helps children and adults build emotional intelligence, critical thinking, and communication skills. With a Ph.D. in cognitive science and a master’s from Harvard, she has worked in human capital consulting at Deloitte, talent strategy at Cisco, and career coaching at UC Berkeley.
She is the creator of award-winning card games, including 52 Essential Conversations and 52 Essential Coping Skills, used in 50+ countries. Her work has been featured in CNBC, Forbes, FORTUNE, Fast Company, and more.
As a mother of three, Dr. Woo is passionate about helping families and professionals navigate modern challenges, build resilience, and create meaningful connections.
Reference Links:
Mind Brain Emotion Social Media
Dr. Jenny Woo Social Media
Episode Highlights:
What if the key to raising successful, resilient children isn’t about perfect grades or packed schedules—but something far more profound? In a world dominated by social media, academic pressure, and emotional recessions, how do we ensure our kids grow up with the emotional intelligence to thrive?
In this episode of Business Unchained, host Bobby Mascia sits down with Dr. Jenny Woo to discuss her journey from corporate consulting to creating tools that help families and workplaces develop essential human skills.
[07:54] ”When I say village, it doesn’t have to be a lot of people, but you really need that relationship. It could be a partner, a friend, a mentor to just help you stay on track and keep going.” — Dr. Jenny Woo
[09:46] ”We are experiencing an emotional recession. We don’t quite know how to talk to each other anymore.” — Dr. Jenny Woo
Dr. Woo explains how her company creates tools like conversation cards to help families and workplaces build emotional intelligence.
At its core, Dr. Woo’s story is about the power of emotional intelligence, resilience, and the belief that success isn’t just about academic or professional achievements—it’s about building meaningful connections and leading a balanced, fulfilling life.
In this episode:
About Bennett Maxwell
Bennett Maxwell is the Chairman of Dirty Dough, a cookie brand that skyrocketed from a single shop to over 70 locations in just 12 months. Bennett’s journey into the cookie business began unexpectedly. After a successful stint in sales at a solar company, he invested in Dirty Dough’s first storefront in March 2020, right as the pandemic took hold. What started as a friend’s small venture from an apartment in Arizona quickly evolved.
Inspired by the success of competitors like Crumble, Bennett pushed for franchising, only to find his friend, exhausted from baking around the clock, was ready to sell. Bennett took over the business three years ago, reimagining every aspect from recipes to processes. With a complete overhaul and a focus on centralizing production, Dirty Dough launched its franchising model in December 2021. In just a year, the brand expanded from seven stores to more than 60 locations and 13 mobile franchises. Now living in the stunning outdoors of Salt Lake City with his three children, Bennett blends his business expertise with a deep appreciation for nature.
Reference Links:
Bennett Maxwell’s Social Media
Dirty Dough Social Media
Deeper Than Dough Podcast, Hosted By Bennett Maxwell
Episode Highlights:
Have you ever set a goal so ambitious that it felt almost impossible? Imagine aiming to open 30 locations in five years, but instead, you find yourself skyrocketing to 90 locations in just under two years. How does a company transform from a bold dream to an astonishing reality in such a short time? This is exactly what happened with Dirty Dough.
In today’s episode of Business Unchained, we dive into the extraordinary journey of Bennett Maxwell—a dynamic entrepreneur who transitioned from pre-med studies to door-to-door sales, founded a solar company, and now runs the rapidly growing cookie franchise, Dirty Dough.
“I set a goal that I was going to work my ass off until I was a millionaire before I was 30. I hit that, and within a few days, I was working nights and weekends again I realized this was going to go on forever”- Bennett Maxwell
One of the most compelling parts of Bennett’s story is how he turned a potentially devastating lawsuit from Crumbl Cookies into a marketing triumph. Crumbl accused Bennett and his brother of stealing recipes, but instead of retreating, Bennett used humor and transparency to control the narrative.
“The moment of finding out about the lawsuit was pretty gut-wrenching. We’re just about to open up our first franchise, and we don’t have money to fight a lawsuit.”
Join as Bennett recounts his transition from pre-med to door-to-door sales, his solar company, and the launch of Dirty Dough. He reveals the hurdles he’s faced, the importance of solid business processes, and the drama surrounding the Crumbl Cookies lawsuit. Bennett’s humorous and transparent approach to the lawsuit not only turned heads but also propelled Dirty Dough’s rapid growth. This episode is a compelling exploration of resilience, the mindset for success, and the delicate balance between personal and professional life as an entrepreneur.
“I live my life after 5:00 as if I had $1 billion. I go on a two-hour bike ride with my five-year-old, and she tells me, “This is the best day ever.” We do dates every single day. Start living the life you want today, even if it’s just after 5:00.”- Bennett Maxwell
