Calling all small business warriors who feel chained to their business! Do you run your business or does your business run you? You’ve poured your blood, sweat and tears into it and it is time to set yourself free. I’m Bobby Mascia – owner of a wealth management firm, family office, manufacturing business, 18 store Dunkin Franchise, and de facto business coach. My goal? To liberate your business— whether it be operationally, prep for a sale, a legacy handover, or self-management. The roadmap to this freedom is something we will uncover together in Business Unchained.” Join me as I learn about fellow entrepreneurs, dissecting their past, present, and future.
About Dr. Jenny Woo
Dr. Jenny Woo is an educator, entrepreneur, and founder/CEO of Mind Brain Emotion, a company incubated at Harvard Innovation Labs that helps children and adults build emotional intelligence, critical thinking, and communication skills. With a Ph.D. in cognitive science and a master’s from Harvard, she has worked in human capital consulting at Deloitte, talent strategy at Cisco, and career coaching at UC Berkeley.
She is the creator of award-winning card games, including 52 Essential Conversations and 52 Essential Coping Skills, used in 50+ countries. Her work has been featured in CNBC, Forbes, FORTUNE, Fast Company, and more.
As a mother of three, Dr. Woo is passionate about helping families and professionals navigate modern challenges, build resilience, and create meaningful connections.
Reference Links:
Mind Brain Emotion Social Media
Dr. Jenny Woo Social Media
Episode Highlights:
What if the key to raising successful, resilient children isn’t about perfect grades or packed schedules—but something far more profound? In a world dominated by social media, academic pressure, and emotional recessions, how do we ensure our kids grow up with the emotional intelligence to thrive?
In this episode of Business Unchained, host Bobby Mascia sits down with Dr. Jenny Woo to discuss her journey from corporate consulting to creating tools that help families and workplaces develop essential human skills.
[07:54] ”When I say village, it doesn’t have to be a lot of people, but you really need that relationship. It could be a partner, a friend, a mentor to just help you stay on track and keep going.” — Dr. Jenny Woo
[09:46] ”We are experiencing an emotional recession. We don’t quite know how to talk to each other anymore.” — Dr. Jenny Woo
Dr. Woo explains how her company creates tools like conversation cards to help families and workplaces build emotional intelligence.
At its core, Dr. Woo’s story is about the power of emotional intelligence, resilience, and the belief that success isn’t just about academic or professional achievements—it’s about building meaningful connections and leading a balanced, fulfilling life.
In this episode:
Lynn Power
Lynn Power is a former advertising executive turned entrepreneur with a passion for building brands and driving innovation. After spending 30 years in the advertising industry—starting as a receptionist and ultimately becoming CEO of J. Walter Thompson New York—Lynn realized she was ready for a new challenge. Feeling unfulfilled by the corporate world, she left advertising in 2018 to launch a brand consulting business focused on early-stage companies.
That same year, Lynn met James Hammett, a haircare expert with a decade of experience developing clean, high-performing formulations. Inspired by his work, they teamed up to create MASAMI, a premium, sustainable haircare brand. After 18 months of development, MASAMI officially launched at New York Fashion Week in February 2020.
Despite the unexpected challenges of launching during the COVID-19 pandemic, Lynn and her team quickly adapted, shifting focus to direct-to-consumer sales and content creation. Today, she continues to champion clean beauty, sustainability, and entrepreneurship while helping other businesses grow through strategic consulting.
Reference Links:
Lynn Power Social Media
Episode Highlights:
In this episode of Business Unchained, host Bobby Mascia chats with Lynn Power, a trailblazer in the clean and conscious beauty space. Lynn dives into her innovative approach to partnering with retailers to create pop-up stores that showcase sustainable beauty brands. She shares why clean formulas and eco-friendly packaging—aligned with strict EU standards—are non-negotiables in today’s beauty industry.
(00:02) “I want to build something that I feel like is a solid, strong, clear, sustainable brand. Most beauty packaging is not recyclable or sustainable.”- Lynn Power
But this conversation isn’t just about business. Lynn opens up about the challenges of parenting in a social media-driven world and the need for age-appropriate beauty products that empower kids without overwhelming them.
(38:48) “My son and daughter told me, “Mom, you should not be on your social media channels. Nobody wants to see a 57-year-old touting your product.” It was hard to hear, but I get it.”- Lynn Power
Lynn also walks us through her journey in the beauty industry, including her partnership with Masa to launch a sustainable haircare brand that uses seaweed for hydration without weighing hair down. She gets real about the ups and downs of starting a business, sticking to core values, and educating consumers about sustainability. From navigating market shifts during COVID-19 to embracing the lifestyle changes that come with entrepreneurship, Lynn shares hard-earned insights into building a values-driven brand.
(56:21) “I’m in Paris working out of the Parisian apartment doing my social media because I can. I’m not tethered to a desk, and I couldn’t do that if I was working in my old job”- Lynn Power
She also highlights the power of community, including her work with the Conscious Beauty Collective to support indie beauty brands. Plus, Lynn reflects on her personal growth—from being an introvert to becoming a confident public speaker.
Whether you’re an aspiring entrepreneur, beauty enthusiast, or someone passionate about sustainability, this episode is packed with insights and inspiration. Tune in to learn how Lynn is reshaping the beauty industry—one clean, conscious product at a time.
