Calling all small business warriors who feel chained to their business! Do you run your business or does your business run you? You’ve poured your blood, sweat and tears into it and it is time to set yourself free. I’m Bobby Mascia – owner of a wealth management firm, family office, manufacturing business, 18 store Dunkin Franchise, and de facto business coach. My goal? To liberate your business— whether it be operationally, prep for a sale, a legacy handover, or self-management. The roadmap to this freedom is something we will uncover together in Business Unchained.” Join me as I learn about fellow entrepreneurs, dissecting their past, present, and future.
About Dr. Jenny Woo
Dr. Jenny Woo is an educator, entrepreneur, and founder/CEO of Mind Brain Emotion, a company incubated at Harvard Innovation Labs that helps children and adults build emotional intelligence, critical thinking, and communication skills. With a Ph.D. in cognitive science and a master’s from Harvard, she has worked in human capital consulting at Deloitte, talent strategy at Cisco, and career coaching at UC Berkeley.
She is the creator of award-winning card games, including 52 Essential Conversations and 52 Essential Coping Skills, used in 50+ countries. Her work has been featured in CNBC, Forbes, FORTUNE, Fast Company, and more.
As a mother of three, Dr. Woo is passionate about helping families and professionals navigate modern challenges, build resilience, and create meaningful connections.
Reference Links:
Mind Brain Emotion Social Media
Dr. Jenny Woo Social Media
Episode Highlights:
What if the key to raising successful, resilient children isn’t about perfect grades or packed schedules—but something far more profound? In a world dominated by social media, academic pressure, and emotional recessions, how do we ensure our kids grow up with the emotional intelligence to thrive?
In this episode of Business Unchained, host Bobby Mascia sits down with Dr. Jenny Woo to discuss her journey from corporate consulting to creating tools that help families and workplaces develop essential human skills.
[07:54] ”When I say village, it doesn’t have to be a lot of people, but you really need that relationship. It could be a partner, a friend, a mentor to just help you stay on track and keep going.” — Dr. Jenny Woo
[09:46] ”We are experiencing an emotional recession. We don’t quite know how to talk to each other anymore.” — Dr. Jenny Woo
Dr. Woo explains how her company creates tools like conversation cards to help families and workplaces build emotional intelligence.
At its core, Dr. Woo’s story is about the power of emotional intelligence, resilience, and the belief that success isn’t just about academic or professional achievements—it’s about building meaningful connections and leading a balanced, fulfilling life.
In this episode:
About Rachel Durkan
Rachel Durkan, President of Paradigm Marketing & Design, brings over a decade of experience since founding the company. With a marketing background and an MBA from Fairleigh Dickinson University, Rachel’s expertise spans web and graphic design, enriching her strategic vision. She guides Paradigm’s growth strategy, ensuring alignment with organizational goals and client satisfaction. Under her leadership, Paradigm has earned accolades like the MCCC Digital Marketing Award and recognition as NJBIZ’s Top 3 Advertising Agencies. Rachel is the author of two books, Lessons Beyond the Obvious and Breakthrough Results, co-hosts the Failed Forward podcast, and has received awards including NJBIZ’s 50 Best Women in Business and 40 Under 40 Top 25 Leading Women Entrepreneurs.
Reference Links:
Rachel Durkan’s Social Media
Paradigm Marketing & Design Social Media
Episode Highlights:
In today’s episode of “Business Unchained,” we sit down with Rachel Durkan, President and Founder of Paradigm Marketing and Design to delve into her journey of transitioning from her corporate career to founding Paradigm Marketing & Design.
[05:41] “Leaving your real job is terrifying. Hiring your first employee, I remember my first employee whose salary I paid. She said, “I’m going to go get a mortgage.” I had to sign, and I thought, “Oh God, I have to keep this together for her.”- Rachel Durkan
[05:06] “One day I realized that my hobby at night and on the weekends was making more money than my real job. I thought, “Oh my God, I’m so busy, I should really hire someone.” But I was scared because my real job had health insurance and a steady paycheck.” -Rachel Durkan
During the conversation, Rachel shares her journey from accidentally starting her business to running it full-time. Initially intending to work for someone else, Rachel found herself drawn to digital marketing and web development. She discusses the challenges and fears she faced, the importance of strategic planning, and the significance of delegating tasks. Rachel and Bobby also explore business growth stages, emphasizing sales, operational infrastructure, and leadership development. Rachel highlights the importance of aligning messaging with the right audience, collaboration, and continuous adaptation in marketing strategies. Join us as Rachel shares her personal and professional insights, offering a glimpse into her journey as a leader in marketing and design.
[12:06] “I always tell my team, if I were to get hit by a bus tomorrow, this company has to keep running. That’s why we have a rule of three in our company—three people need to know how to do a job and be involved in an account in some way”-Rachel Durkan
[16:46] “I’d rather have the perfect smaller company that can grow, like cutting out the cancer pieces, than a larger company that is creating headaches or distracting me.” -Rachel Durkan
[34:59] “We can use AI to help with messaging, but we’re still humans. We still have feelings, and marketing is all about feelings.”-Rachel Durkan
