Calling all small business warriors who feel chained to their business! Do you run your business or does your business run you? You’ve poured your blood, sweat and tears into it and it is time to set yourself free. I’m Bobby Mascia – owner of a wealth management firm, family office, manufacturing business, 18 store Dunkin Franchise, and de facto business coach. My goal? To liberate your business— whether it be operationally, prep for a sale, a legacy handover, or self-management. The roadmap to this freedom is something we will uncover together in Business Unchained.” Join me as I learn about fellow entrepreneurs, dissecting their past, present, and future.
About Maria Falzo
Maria Falzo is a PR and events expert, entrepreneur, and founder of The Hip Event, a boutique agency specializing in luxury brand experiences, high-profile events, and strategic marketing. With a career rooted in retail marketing and public relations, Maria has worked with top-tier brands such as Neiman Marcus, Hugo Boss, and luxury real estate firms, connecting high-net-worth individuals with meaningful brand experiences.
Her expertise lies in crafting high-impact events, from black-tie galas to intimate brand activations, always ensuring that clients receive an ROI-driven approach. Maria's entrepreneurial journey has allowed her to balance her professional success with her role as a devoted mother, shaping a business that fits her lifestyle.
Reference Links:
The Hip Event Social Media
Maria Falzo Social Media
Episode Highlights:
What makes an event truly unforgettable? Is it the grand venue, the meticulous details, or the emotions it evokes? In a world where luxury events are becoming more extravagant, what does it take to create magic behind the scenes?
In this episode of Business Unchained, host Bobby Mascia sits down with Maria Falzo, a top event planner specializing in high-net-worth clientele, to discuss her journey from the corporate world to launching her own agency.
(29:04) ”People will spend more money on personal events than they will on corporate events. It's that emotional connection”— Maria Falzo
The conversation also explores the challenges that come with planning high-profile events, including last-minute changes, difficult clients, and the pressure to deliver perfection. Maria explains how she stays grounded and maintains balance between her demanding career and personal life.
(04:15) ”I think a lot of people have a hard time dealing with high-net-worth individuals, and I think for myself, it took me a few years of just seeing a lot of zeros and a lot of digits before numbers just really didn’t matter to me anymore.” — Maria Falzo
At its core, Maria’s story is about passion, resilience, and the ability to turn a vision into reality. Whether you're planning your own wedding, hosting a corporate event, or just love a good behind-the-scenes story, this episode is packed with wisdom and inspiration. Let’s dive in!
In this episode:
Donald Anfuso
Donald Anfuso is the visionary behind the MP4L brand. Before launching this venture, he was a VP, responsible for more than 100 employees and 15 multi-state branch locations. That experience taught him that nothing beats the quality of one-on-one service and providing a stellar customer experience. His journey in mortgages began more than two decades ago as a high school student, looking to find his niche. Since that time, he has developed a no-holds-barred work ethic that has made him one of the go-to names in the mortgage industry. His expertise is what sets him apart and it allows him to position his clients for the best possible experience. It’s that approach that empowers him to become their Mortgage Professional 4 Life!
Episode
Success is a journey, not a destination. Along the way, there are lessons learned from triumphs and defeats that make it all the more fulfilling. No two journeys are alike, but there are kernels of wisdom that can be derived from others even though their paths are different. Being available and realizing when an opportunity is being presented is often the most critical component of success – something our guest today can attest to.
“What good is money and success if you have no time to enjoy it?’ – Donald, (8:35).
Coming out of high school, a chance encounter set Donald Anfuso on the road to servicing others through mortgages. He didn’t know that would be his life calling, but when he got the call, he listened and never looked back. Today, he’s the driving force behind MP4L, a mortgage firm based in New Jersey. Donald sits down with Bobby to discuss his start, the lessons he has learned along the way, what drives him, the importance of the customer experience, and where he sees himself going from here.
“When there’s something that I love and it motivates me, it’s not work anymore.” – Donald, (11:07).
This is an amazing conversation filled with transparency, wisdom, and truth. If you’ve been on the fence wondering if you have what it takes to make your dreams a reality, sit back and listen to Donald and his story and get the fuel you need to move forward. Donald Anfuso, today on Business Unchained!
“The consumer experience is really the most important thing ever.” – Donald, (15:07).
Business Unchained
