Calling all small business warriors who feel chained to their business! Do you run your business or does your business run you? You’ve poured your blood, sweat and tears into it and it is time to set yourself free. I’m Bobby Mascia – owner of a wealth management firm, family office, manufacturing business, 18 store Dunkin Franchise, and de facto business coach. My goal? To liberate your business— whether it be operationally, prep for a sale, a legacy handover, or self-management. The roadmap to this freedom is something we will uncover together in Business Unchained.” Join me as I learn about fellow entrepreneurs, dissecting their past, present, and future.
About Maria Falzo
Maria Falzo is a PR and events expert, entrepreneur, and founder of The Hip Event, a boutique agency specializing in luxury brand experiences, high-profile events, and strategic marketing. With a career rooted in retail marketing and public relations, Maria has worked with top-tier brands such as Neiman Marcus, Hugo Boss, and luxury real estate firms, connecting high-net-worth individuals with meaningful brand experiences.
Her expertise lies in crafting high-impact events, from black-tie galas to intimate brand activations, always ensuring that clients receive an ROI-driven approach. Maria's entrepreneurial journey has allowed her to balance her professional success with her role as a devoted mother, shaping a business that fits her lifestyle.
Reference Links:
The Hip Event Social Media
Maria Falzo Social Media
Episode Highlights:
What makes an event truly unforgettable? Is it the grand venue, the meticulous details, or the emotions it evokes? In a world where luxury events are becoming more extravagant, what does it take to create magic behind the scenes?
In this episode of Business Unchained, host Bobby Mascia sits down with Maria Falzo, a top event planner specializing in high-net-worth clientele, to discuss her journey from the corporate world to launching her own agency.
(29:04) ”People will spend more money on personal events than they will on corporate events. It's that emotional connection”— Maria Falzo
The conversation also explores the challenges that come with planning high-profile events, including last-minute changes, difficult clients, and the pressure to deliver perfection. Maria explains how she stays grounded and maintains balance between her demanding career and personal life.
(04:15) ”I think a lot of people have a hard time dealing with high-net-worth individuals, and I think for myself, it took me a few years of just seeing a lot of zeros and a lot of digits before numbers just really didn’t matter to me anymore.” — Maria Falzo
At its core, Maria’s story is about passion, resilience, and the ability to turn a vision into reality. Whether you're planning your own wedding, hosting a corporate event, or just love a good behind-the-scenes story, this episode is packed with wisdom and inspiration. Let’s dive in!
In this episode:
Listeners: To activate your free VIPHomeLink.com account, use the code 100FromBobby. For the first 100 listeners!
Our Guest – Alfred Bentley, PhD
Alfred Bentley’s mission is to make homeowners safer, smarter, and more organized – one home at a time. An award-winning inventor and technologist, Bentley created the technology behind vipHomeLink to simplify his own life. Today he is fully immersed in the process of bringing his vision to improve homeownership through technology to homes all over the world. When he’s not working, Bentley enjoys doing work around his home, skiing, sailing, and taking adventures with his family.
Episode Highlights
Some of the greatest innovations the world has ever seen started with two simple words: What if?” An entrepreneur woke up and asked themselves, “what if?” I acted upon that thought to improve a product, solution, or tool and in turn spark a movement that changes lives. Looking back in time, the world we live in is defined by those brave souls who moved past the idea phase and put their vision into action.
“A lot of the best ideas weren’t always coming from research, they were not always coming from the labs, but came from interactions with customers.” – Alfred, (2:44).
Today, we meet a man who is the embodiment of that question. At the tender age of 24, Alfred Bentley approached the executive board at IBM with his own “what if” to change the way ideas were created, cultivated, and brought to fruition. Within one year, his “what if” moment had an astounding economic impact to the tune of $1 billion dollars. Alfred kept asking that same question and it led him to founding vipHomeLink: a personalized app that adds value to the homeownership journey.
“I just try to make sure I do something physical, every single day.” – Alfred, (11:18).
Alfred stops by to share his amazing journey, lessons he’s learned along the way, the things he wishes for his fellow entrepreneur, and how he creates the optimal work life balance. This is an incredible conversation with an even more incredible man and one you can’t afford to miss. Alfred Bentley, today on Business Unchained!
“Learning moments are incredibly, incredibly energizing.” – Alfred, (18:19).
“I spend a lot of time with my family, and I cherish every moment of it, but I also end up working 80 to 100 hours a week. If I wasn’t doing something that I loved, I think that would be sucking the life out of me.” – Alfred, (24:38).
Relevant Links
Bobby Mascia
Alfred Bentley
Bart Adaptive Sports Center – Website
