Calling all small business warriors who feel chained to their business! Do you run your business or does your business run you? You’ve poured your blood, sweat and tears into it and it is time to set yourself free. I’m Bobby Mascia – owner of a wealth management firm, family office, manufacturing business, 18 store Dunkin Franchise, and de facto business coach. My goal? To liberate your business— whether it be operationally, prep for a sale, a legacy handover, or self-management. The roadmap to this freedom is something we will uncover together in Business Unchained.” Join me as I learn about fellow entrepreneurs, dissecting their past, present, and future.
About Maria Falzo
Maria Falzo is a PR and events expert, entrepreneur, and founder of The Hip Event, a boutique agency specializing in luxury brand experiences, high-profile events, and strategic marketing. With a career rooted in retail marketing and public relations, Maria has worked with top-tier brands such as Neiman Marcus, Hugo Boss, and luxury real estate firms, connecting high-net-worth individuals with meaningful brand experiences.
Her expertise lies in crafting high-impact events, from black-tie galas to intimate brand activations, always ensuring that clients receive an ROI-driven approach. Maria's entrepreneurial journey has allowed her to balance her professional success with her role as a devoted mother, shaping a business that fits her lifestyle.
Reference Links:
The Hip Event Social Media
Maria Falzo Social Media
Episode Highlights:
What makes an event truly unforgettable? Is it the grand venue, the meticulous details, or the emotions it evokes? In a world where luxury events are becoming more extravagant, what does it take to create magic behind the scenes?
In this episode of Business Unchained, host Bobby Mascia sits down with Maria Falzo, a top event planner specializing in high-net-worth clientele, to discuss her journey from the corporate world to launching her own agency.
(29:04) ”People will spend more money on personal events than they will on corporate events. It's that emotional connection”— Maria Falzo
The conversation also explores the challenges that come with planning high-profile events, including last-minute changes, difficult clients, and the pressure to deliver perfection. Maria explains how she stays grounded and maintains balance between her demanding career and personal life.
(04:15) ”I think a lot of people have a hard time dealing with high-net-worth individuals, and I think for myself, it took me a few years of just seeing a lot of zeros and a lot of digits before numbers just really didn’t matter to me anymore.” — Maria Falzo
At its core, Maria’s story is about passion, resilience, and the ability to turn a vision into reality. Whether you're planning your own wedding, hosting a corporate event, or just love a good behind-the-scenes story, this episode is packed with wisdom and inspiration. Let’s dive in!
In this episode:
About George Irwin
George is a global leader in green roof, wall, and vertical agriculture with patented technologies in 13 countries. He manufactures his products and offers professional training through his GLT ProStaff program, ensuring high-quality workmanship and lifetime warranties. For nearly 20 years, George’s leadership has emphasized environmental, social, and economic responsibility. His expertise in plants, growing media, and compost drives GLT’s success, including their VertiKal Tech and upcoming HOPE Holistic Healthcare brand, promoting sustainable agriculture and quality production.
Reference Links:
George Irwin Social Media
Green Living Tech (GLT) Social Media
TheJoint.me
Hope Holistic Healthcare
Episode Highlights:
In today’s episode of “Business Unchained,” we are delighted to sit down with George Irwin, a former US rugby player turned green tech and cannabis entrepreneur. His story is not just inspiring; it’s a playbook for anyone looking to make their mark in the rapidly evolving green industry.
[58:09] “My success is driven from fear. That’s not always a good place, but you either get it done or there’s no plan B, there’s no failure.”
[02:50] “I have a life that would rival Forrest Gump; I’ve done it, I’ve been there. Don’t tell me I can’t do it because I will prove you wrong.” -George Irwin
During our conversation, Irwin shares his journey from landscaping to innovating in tissue culture and cannabis cultivation, facing challenges and achieving success. He discusses his commitment to quality, his son’s cancer battle motivating his cannabis work, and his vision for a unique dispensary in Atlantic City. Irwin also emphasizes the importance of giving back through education and community projects, while Mascia relates his own transition from finance to franchising and back to his financial passion.
[07:26] “I am very outspoken on social media, and I’m going to be blunt with you: if you put shit in the marketplace, I am going to call it shit in public media, but I will teach you why it’s shit.” -George Irwin
[37:44] I’m afraid to go back to how I used to have to live. Paying my rent, having a car payment, those things scare me.”-George Irwin
