Calling all small business warriors who feel chained to their business! Do you run your business or does your business run you? You’ve poured your blood, sweat and tears into it and it is time to set yourself free. I’m Bobby Mascia – owner of a wealth management firm, family office, manufacturing business, 18 store Dunkin Franchise, and de facto business coach. My goal? To liberate your business— whether it be operationally, prep for a sale, a legacy handover, or self-management. The roadmap to this freedom is something we will uncover together in Business Unchained.” Join me as I learn about fellow entrepreneurs, dissecting their past, present, and future.
About Maria Falzo
Maria Falzo is a PR and events expert, entrepreneur, and founder of The Hip Event, a boutique agency specializing in luxury brand experiences, high-profile events, and strategic marketing. With a career rooted in retail marketing and public relations, Maria has worked with top-tier brands such as Neiman Marcus, Hugo Boss, and luxury real estate firms, connecting high-net-worth individuals with meaningful brand experiences.
Her expertise lies in crafting high-impact events, from black-tie galas to intimate brand activations, always ensuring that clients receive an ROI-driven approach. Maria's entrepreneurial journey has allowed her to balance her professional success with her role as a devoted mother, shaping a business that fits her lifestyle.
Reference Links:
The Hip Event Social Media
Maria Falzo Social Media
Episode Highlights:
What makes an event truly unforgettable? Is it the grand venue, the meticulous details, or the emotions it evokes? In a world where luxury events are becoming more extravagant, what does it take to create magic behind the scenes?
In this episode of Business Unchained, host Bobby Mascia sits down with Maria Falzo, a top event planner specializing in high-net-worth clientele, to discuss her journey from the corporate world to launching her own agency.
(29:04) ”People will spend more money on personal events than they will on corporate events. It's that emotional connection”— Maria Falzo
The conversation also explores the challenges that come with planning high-profile events, including last-minute changes, difficult clients, and the pressure to deliver perfection. Maria explains how she stays grounded and maintains balance between her demanding career and personal life.
(04:15) ”I think a lot of people have a hard time dealing with high-net-worth individuals, and I think for myself, it took me a few years of just seeing a lot of zeros and a lot of digits before numbers just really didn’t matter to me anymore.” — Maria Falzo
At its core, Maria’s story is about passion, resilience, and the ability to turn a vision into reality. Whether you're planning your own wedding, hosting a corporate event, or just love a good behind-the-scenes story, this episode is packed with wisdom and inspiration. Let’s dive in!
In this episode:
About Paige Arnof-Fenn
Paige is a seasoned marketing strategist with a wealth of experience gained from her tenure in both corporate and startup environments, and she is the founder of Mavens and Moguls. She believes that marketing is crucial for the success of a business, making the difference between success and failure by emphasizing authenticity, owning a space in the consumer’s mind, and being the go-to solution for their problems. Paige highlights the importance of an online presence and social proof, asserting that credibility and a positive reputation are paramount in the professional services industry. She works with a diverse range of clients, from venture-backed startups to Fortune 500 companies, using a strategic and opportunistic approach tailored to each client’s specific goals and needs while maintaining an emphasis on both current and future growth opportunities.
Reference Links:
Paige Arnof-Fenn’s Social Media
Mavens & Moguls Social Media
Episode Highlights:
What if I told you that marketing is the magic ingredient that can make or break your business? Ever wonder why some startups effortlessly capture attention while others struggle to get noticed? In today’s episode of Business Unchained, we are excited to feature Paige Arnof-Fenn, a former Wall Street professional and Harvard MBA graduate.
“I had a professor in business school who used to say, marketing is everything and everything is marketing.”- Paige Arnof-Fenn
“Marketing can be the difference between success and failure, but it really comes down to being an authentic brand, saying what you mean, meaning what you say, and standing for something”- Paige Arnof-Fenn
During the conversation, we discuss the importance of marketing and branding. Paige, who has led three major startups, shares her journey from corporate roles at Coca-Cola to becoming an “accidental entrepreneur.”We delve into the critical role of authentic branding, maintaining a strong online presence, and the significance of human connection in today’s digital age. The episode emphasizes that everyone is a brand and highlights the need for consistency and continuous learning for business success.
“Everybody’s a brand today. You might not think of yourself as a brand. You do not need to be Taylor Swift or Beyoncé or LeBron James to be a brand. Everyone with social media platforms, you’re a brand. I’m a brand.”- Paige Arnof-Fenn
“Don’t be threatened by the robots because more than ever, I think the human connection, showing your humanity, connecting with people on a human level, cannot be copied by a robot.”- Paige Arnof-Fenn
This episode is packed with actionable insights on marketing, branding, and the entrepreneurial mindset. Whether you’re just starting or looking to scale your business, there’s something here for everyone.
